Bands often struggle to break even as they tour in the early stages of their career, so the Vivaro on Tour initiative aimed to support rising UK musicians by letting them use a Vivaro for free. It was a great opportunity that meant musicians could really cut down on their expenses, with an estimated £35,000 being saved over the years.
Since its launch in 2015, Vivaro on Tour has given a helping hand to bands like Slaves, Skinny Girl Diet, Life, Dutch Uncles, Don Broco and Sunset Sons. In total, the campaign has travelled over 100,000 miles, visiting areas in Britain such as Glasgow, Newcastle, Sheffield, Bristol, Brighton and London, while also hitting the pedal in Italy, France, Germany, Belgium and the Netherlands.
Vauxhall Motors has teamed up with Independent Venue Week to celebrate the Independent Venue Week, a week long celebration of small music venues across the UK. Now in its fifth consecutive year, the series of gigs took place between Monday 29th January and Sunday 4th February 2018. This was Independent Venue Week's most prominent celebration to date and over 170 venues around the country took place. The event has grown 10 times in the five years that it has been going.
The seven day nationwide music programme was supported by Attitude is Everything - a charity that works to improve the live music experience for the deaf and disabled community.
A wealth of British talent
The celebration saw exclusive shows taking place at venues such as The John Peel Centre in Stowmarket and The Lantern in Halifax. Five ambassadors - rather than the usual one - were invited to champion the cause. Among them is the talented Nadine Shah, who performed live in Hebden Bridge at The Trades Club on 3rd February. Other ambassadors included Adrian Utley, Darryl 'DMC' McDaniels and Jazz Pop Artist, Jamie Cullum.
Other special gigs were performed by Ezra Furman, IDLES (performed live on BBC Radio's 6 Music from Liverpool), Honeyblood, Peter Broderick, Frank Turner, James Yorkston, King Creosote, Eugene Kelly (from The Vaselines), plus terrific new bands Sorry (who recently signed to Domino) and False Advertising.
English indie band Scarlet, who embarked on tour in a Vauxhall Vivaro in 2017, said 'We simply wouldn't have been able to go on tour without Vauxhall's help. Having the van made the entire experience. Not only did it help us with costs, it kept our gear safe and made us able to share the driving so we weren't all like zombies. It also brought us closer together. We travelled together in it, ate together in it, napped together in it, sang together in it... We've become closer as a band. Thank you, Vauxhall'.
Sybil Bell, Founder of Independent Venue Week, commented 'Every band needs to tour in order to develop and build a fan base. It's a costly part of playing live and Vauxhall made a huge difference to artists who need to get on the road in something reliable. The fact that they were offering the van for free means more artists were able to tour and more venues across the UK were able to showcase some of the most exciting talent this country is producing'.
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